He added that Canada plans to “address the market imbalance between news media organizations and those who benefit from their work. “Our position is clear: publishers must be adequately compensated for their work and we will support them as they deliver essential information for the benefit of our democracy and the health and well-being of our communities. “News is not free and has never been,” Guilbeault said. News Media Canada estimates the Canadian sector would recover $620 million in annual revenues via collective bargaining with tech giants, adding that yearly revenue losses between 20 are projected to be between $500-$600 million.įorcing tech companies to pay for aggregated content would also maintain the viability of 700 journalism jobs, the report adds, estimating there are about 3,100 print journalists working in Canada. government is also pressuring Australia to abandon the proposed legislation, which was introduced in December, and questioned whether allowing an arbiter to mandate payments to news outlets was in compliance with the Australia-United States Free Trade agreement. Since then, Google has threatened to pull its search engine from Australia and Facebook has threatened to withdraw its news feed for Australian users. The report states that Canada should follow in the Australian government’s footsteps in attempting to pass a code that forces Google and Facebook to collectively negotiate payments directly with news outlets.
“It dictates the prices and keeps the difference for itself through its control of the exchanges in advertising markets on both sides of the transaction.” “Google controls the ‘ad tech stack’ to intermediate between ad buyers and sellers,” the report continues. In a report released last September, the group said Google and Facebook form a duopoly that controls 60 to 90 per cent of the online digital advertising market, “which gives them market power to impose unfair and anticompetitive terms on news publishers.” It has argued that news outlets are forced to accept unfair terms that threaten the financial viability of high-quality journalism amid growing demand from readers and viewers. The lobby group News Media Canada, which represents Canadian newspaper, is behind the move. The Toronto Star, Toronto Sun and the National Post ran blank pages on February 4 with text at the bottom that reads: “Imagine if the news wasn’t there.” Three daily Toronto newspapers published blank front pages today as part of a campaign to pressure Ottawa to force Google and Facebook to pay journalists for aggregated news content.
Raysonho Open Grid Scheduler / Grid Engine / Wikimedia Commons
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